Just Listed Video: A Simple Template to Launch Every New Listing
A just listed video should help buyers understand a new property and take the next step in 30 to 45 seconds. You do not need a full cinematic tour for every launch. You need accurate images, a repeatable sequence and one clear call to action.
Use the template below to build a 40-second version, adapt it for different channels and publish it during the first 48 hours after the listing goes live.
Gather the approved listing details first
Start with one reliable source of property information. Your script, on-screen text and listing page should all use the same approved facts.
Collect the property type, neighborhood, room count, floor area with its measurement basis, asking price and viewing contact. Confirm any feature you intend to highlight, such as parking, outdoor space or lift access. Avoid assumptions about travel times, renovation potential or permitted uses.
Choose images of four to six key rooms. For a two-bedroom apartment, that might mean the living room, kitchen, main bedroom, second bedroom and bathroom. Add an exterior or terrace image when it helps explain the property.
Check image rights before editing. Remove visible documents, family photographs, access codes and other private details. If you use retouched photos or virtual staging, disclose the changes clearly and retain access to original images. Never remove defects or alter permanent features to make the property look different from reality.
A reusable just listed video template
This 40-second structure gives each part a clear job. Adjust the room sequence to match the property rather than forcing every home into the same order.
| Timing | What buyers see | Narration or text |
|---|---|---|
| 0–3 seconds | Strongest representative image | “Just listed: two-bedroom apartment in [neighborhood].” |
| 3–23 seconds | Four to six key rooms | Short room labels and a few verified details |
| 23–30 seconds | Standout feature | Explain one useful feature, such as terrace access |
| 30–34 seconds | Approved property image | Asking price or authorized price range, where permitted |
| 34–40 seconds | Property image with contact details | One action: request details or arrange a viewing |
Open with the home, not a long logo animation. Buyers should see what is available before they see your brand introduction.
For a 30-second cut, shorten the room sequence and feature segment. For 45 seconds, give the rooms more breathing space. Avoid adding unrelated neighborhood footage just to fill time.
Display the exact approved price and currency when your instructions and local rules allow it. Use a range only when genuinely authorized. Otherwise, omit the price rather than inventing an attractive “from” figure.
Example script for a two-bedroom apartment
Use this narration as a starting point for your just listed video. It contains roughly 75 words, leaving room for pauses within a 40-second edit. The property details are illustrative, so replace them with verified facts.
Just listed in [neighborhood]: a two-bedroom apartment with a private terrace. Start in the living room, then see the separate kitchen, main bedroom, second bedroom and bathroom. The terrace opens directly from the living area, giving you an extra place to sit outside. The asking price is [approved price and currency]. Want the floor plan or a viewing? Message “TERRACE” using the contact details on this listing.
Match each room name to the image on screen. If the kitchen appears while the narration describes a bedroom, the sequence becomes harder to follow.
Keep the standout feature specific. “Terrace accessed from the living room” gives buyers more useful information than “an exceptional lifestyle opportunity.” Read the script aloud before recording. Cut words if the delivery sounds rushed.
Build from photos without implying a filmed walkthrough
You can create the whole sequence from still photographs. Use gentle pans, restrained zooms and simple transitions. Keep enough of each image visible for buyers to understand doors, windows and room proportions.
Do not use an animated transition to imply that two rooms connect when they do not. Avoid generated movement that changes the layout, adds views or invents parts of the property outside the original photograph.
To assemble a just listed video from listing photos, Diane can generate narrated property videos with social media formats, optional AI avatars and voice cloning. Keep factual review and seller approval in your workflow. Use a cloned voice only with the explicit consent of the person whose voice is reproduced, and disclose synthetic presentation where required.
For any tool, export a draft before committing to the final version. Watch it once for factual accuracy and once without sound.
Prepare vertical and horizontal versions
Create two compositions from the same approved sequence. Do not simply crop the finished landscape file and assume every room will remain understandable.
| Version | Practical export size | Main uses | What to check |
|---|---|---|---|
| Vertical, 9:16 | 1080 × 1920 | Reels, Stories and other mobile-first feeds | Keep room details and text clear of interface overlays |
| Horizontal, 16:9 | 1920 × 1080 | Property pages, presentations and portals that accept it | Reposition titles and use the wider room view |
| Square, 1:1, optional | 1080 × 1080 | Channels where a square feed asset is useful | Recheck crops, captions and contact details |
These are practical starting sizes, not universal upload requirements. Check each destination’s current specifications before exporting.
The vertical just listed video may need different framing from the horizontal version. If a portrait crop hides a doorway or cuts off most of the kitchen, choose another photograph or show the full image within a clean background. Do not stretch the room to fill the frame.
Add captions that work without sound
Use accurate subtitles for spoken narration and separate, brief labels for property facts. Review automatic captions manually, especially neighborhood names, prices, measurements and currencies.
Keep text readable on a phone. Use strong contrast, avoid placing words over busy details and leave room around the edges for platform controls. Test the uploaded preview because interface overlays differ between channels.
Music is optional. If you use it, confirm that the license covers the intended channels and any paid promotion. Keep it below the narration so buyers can understand the property description.
For the post caption, try this adaptable version:
Just listed in [neighborhood]: [property type] with [verified standout feature]. [Approved price and currency, if included.] View the full details and request a viewing through [approved contact route]. Property reference: [reference].
Use a working link where the channel supports one. Otherwise, explain exactly where to find the property page. Avoid promising a “link below” when the platform will not make it clickable.
Publish during the first 48 hours
Treat this as a distribution schedule after approval, not a reason to publish before the listing is ready. Every destination should point to current information and a monitored contact route.
Hours 0–6: publish the listing and social versions
Make the property page live first. Test its contact form and check that the photos, price and availability match the approved video.
Publish the vertical version on your active social channels. Upload the appropriate version to listing portals that accept video, following their rules on branding, external links and contact details. If you need help with the property page itself, follow this guide to adding listing videos to your real estate website.
Hours 6–24: contact relevant buyers
Send the just listed video to buyers whose stated requirements match the property, using your permission-based email list. A linked thumbnail can direct them to the property page without relying on video playback inside the email.
Write a specific subject line, such as “New two-bedroom apartment with terrace in [neighborhood].” Keep the message brief and use the same call to action as the video. Respect applicable email marketing and privacy rules.
Hours 24–48: help the seller share it
Send the seller the approved video, property link and suggested caption. Explain which version suits each channel and ask them to share the original link where practical, so buyers reach current details.
Check comments and enquiries for recurring questions. A missing floor plan or unclear parking description is a reason to improve the listing information, not merely post the video again.
For agencies coordinating repeated launches, an AI automation agency can help assess workflows for marketing handoffs and approval reminders. Keep seller sign-off as an explicit human approval step.
Pre-publication facts and seller approval checklist
Before releasing your just listed video, review the exported file, not only the script. Errors can appear during cropping, caption generation or the final edit.
- Facts match: Confirm the price, currency, room count, area, location and advertised features against the approved listing.
- Images are authorized: Check photographer permissions and remove private or security-sensitive information.
- Changes are transparent: Label virtual staging and material retouching clearly. Do not conceal defects or change the layout.
- Audio is authorized: Confirm music rights and explicit consent for any cloned voice.
- Rules are satisfied: Check local advertising requirements, mandatory disclosures, agency policies and each portal’s video rules.
- Approval is recorded: Obtain seller approval for the final video, caption and sharing permissions, then save the approved versions.
Assign one person to complete this check. In a small agency, that may be the listing agent. In a larger team, name the approver before editing begins so the launch does not stall between departments.
Frequently asked questions
Can I make a just listed video using only photos? Yes. Use authorized property photographs, restrained motion, accurate captions and a clear room sequence. Do not present generated movement as evidence of a layout or feature the photos do not establish.
Should I include every room? No. Four to six key rooms usually fit this short format. Keep the full photo gallery, floor plan and detailed description available on the property page.
Do I need to appear on camera? No. Property images with narration or readable on-screen text can carry the message. If you appear, keep the introduction short so the property remains the focus.
What if the price changes after publication? Update or replace the video and its caption wherever possible. Give the seller the revised asset and remove outdated versions from channels you control.
Save the template for your next listing
Keep the timeline, script placeholders, export settings and approval checklist together. For the next launch, replace the property facts and images, review both formats and publish only after approval. The structure stays consistent while the property determines the story.